Christian Torres-Trujillo ’20 pursues his ‘dream career’ in digital marketing

BOONE, N.C. — What drew digital marketing specialist Christian Torres-Trujillo ’20 to his chosen profession? It is “fast-paced and exciting” and “you get to do it all — you get to be creative, decisive and strategic,” said Torres-Trujillo, an Appalachian State University graduate who works for TreeHaus Marketing LLC.

“I truly loved every single bit of (my time at App State). I left with lifelong relationships, memories I won’t ever forget and the best outlook on life I could ever have.”

App State alumnus Christian Torres-Trujillo ’20, a digital marketing specialist with TreeHaus Marketing LLC

Through his role in the digital marketing agency, Torres-Trujillo specializes in pay-per-click (PPC) marketing, in which advertisers pay a fee each time their online ads are clicked. His Appalachian Experience gave him “a great understanding of digital marketing,” he said, “which helped me succeed in my current role and has set me up for success moving forward as well.”

Torres-Trujillo, originally from Plainfield, New Jersey, majored in marketing with a concentration in digital marketing in the Walker College of Business (WCOB). The program prepares students to support companies’ connections with customers and other businesses through digital channels — such as websites, e-newsletters and social media — and adjust their marketing mix in order to succeed.

He calls his education at App State “top tier” — in part because of his program’s real-world experience and supportive faculty.

Two experiences in particular, he said, gave him an edge: developing a marketing plan for a local company to improve its online presence, and creating a Google Ads campaign as part of a student competition.

The first gave him a chance to apply classroom knowledge, while the second introduced him to the “paid search” industry and an interest in earning Google Ads certification, which helped lead to his current position, he said.

Two WCOB professors to whom he’s grateful for “pushing me and inspiring me every step of the way to pursue my dream career” are associate professor Dr. Lubna Nafees and lecturer Christy M. Cook.

“They mentored me by helping out with my job search, giving me great advice in pursuing digital marketing, and simply being someone I could go to if I had any questions or needed any help within my time at App State,” Torres-Trujillo said.

Student leadership opportunities, including starting a new fraternity on campus, also gave him opportunities to practice being a team player, collaborating with others and communicating effectively.

Torres-Trujillo said he eventually wants to build his own team of motivated, passionate digital marketers.

An important lesson he said he learned while at App State is to be resilient and never give up.

“I learned that if you truly believe in something and want to make it work, then you will do everything in your power to make it happen,” he said. “(My) professors … really pushed me to do my best work and in the long run it truly paid off. The faculty always made sure to motivate and inspire us.”

“I truly loved every single bit of (my time at App State),” he said. “I left with lifelong relationships, memories I won’t ever forget and the best outlook on life I could ever have.”

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Marketing (BSBA) - Digital Marketing

The marketing industry has undergone a fundamental transformation as consumers and businesses increasingly shift their attention from traditional marketing media to digital media. Today, companies must connect with customers and other businesses through digital channels — such as websites, e-newsletters and social media — and adjust their marketing mix in order to succeed.

Digital marketing concentration combines creativity and business skills

Q&A with student Kayla Sessoms

May 7, 2021

App State’s Kayla Sessoms is graduating from one of App State’s newest degree concentrations: digital marketing.

For ‘the gram’: App State’s Dr. Lubna Nafees studies social media influencers

March 29, 2021

Dr. Lubna Nafees, assistant professor in App State’s Department of Marketing and Supply Chain Management, studies how social media influencers shape the attitudes, perceptions and buying habits of consumers.

About the Department of Marketing and Supply Chain Management

At Appalachian State University, students in the Walker College of Business’ Department of Marketing and Supply Chain Management learn to drive industry initiatives that develop customer satisfaction and retention, contribute to company profits and build connections with suppliers, distributors and the community. Students majoring in marketing may select a concentration in general marketing, digital marketing or sales. Students majoring in supply chain management (SCM) learn about logistics, operations, strategic sourcing, process improvement strategies and supply chain technologies, enabling them to compete in the global marketplace and help future employers reduce costs, improve profits and expand their markets. Learn more at https://marketing.appstate.edu.

About the Walker College of Business

The Walker College of Business at Appalachian State University delivers transformational educational experiences that prepare and inspire students to be ethical, innovative and engaged business leaders who positively impact our community, both locally and globally. The college places emphasis on international experiences, sustainable business practices, entrepreneurial programs and real-world applications with industry. Enrolling approximately 3,000 undergraduates in 10 majors and 175 graduate students in three master’s programs, the Walker College is accredited by AACSB International – the premier global accrediting body for schools of business. Learn more at https://business.appstate.edu.

About Appalachian State University

As the premier public undergraduate institution in the state of North Carolina, Appalachian State University prepares students to lead purposeful lives as global citizens who understand and engage their responsibilities in creating a sustainable future for all. The Appalachian Experience promotes a spirit of inclusion that brings people together in inspiring ways to acquire and create knowledge, to grow holistically, to act with passion and determination, and to embrace diversity and difference. Located in the Blue Ridge Mountains, Appalachian is one of 17 campuses in the University of North Carolina System. Appalachian enrolls more than 20,000 students, has a low student-to-faculty ratio and offers more than 150 undergraduate and graduate majors.

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